Youma began her natural haircare journey in 2016 after graduating high school and suffering extensive heat and chemical damage due to relaxers, weaves, and flat ironing. After trying different natural ingredients, she designed a formula that improved the health of her hair. Noticing a drastic improvement in the texture, length and volume of her hair she began gifting the formula to a few of her friends. They absolutely loved the way it softened and grew their hair so she began her business selling the oil and named it “Hair Bloom” because of how fast it grew and restored hair damage.The signature hair repair oil treatment moisturizes and replenishes the natural curl pattern, while enabling new growth. Excellent for unique curl patterns and coily hair, the oil is a pre wash treatment and could also be used as a daily moisturizer. Youma’s Beauty is committed to empowering women of color to embrace their identity by maintaining their natural hair with natural ingredients.